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Related sections: Tires
Pirelli
From Wikipedia, the free encyclopedia
Pirelli & C. SpA
Type Public (Borsa Italiana: PECI.MI) Founded 1872 Founder Giovanni Battista Pirelli Headquarters Milan Key people Francesco Gori , CEO Claudio De Conto, COO Luciano Gobbi, CFO Industry Diverse Multi-national Products tyres, broadband, real estate, robotics Website www.pirelli.com Pirelli & C. SpA is a diverse multinational company based in Milan, Italy.
Contents 1 History 2 Marketing 3 Trivia 4 See also 5 External links
History Founded 1872 in Milan by Giovanni Battista Pirelli, at its beginning it specialised in rubber and derivative processes, and effectively its activities still concentrate on the production of tyres, and cables (for energy and telecommunications). In 2005 Pirelli sold its cable division to Goldman Sachs which changed its name to Prysmian.
In 2004, Pirelli tyres were used by Subaru and other competitors in the World Rally Championship.
In the 1950s Alberto Pirelli commissioned the building of a famous skyscraper in Milan in the area in which the first factory was located in the 19th century: see Pirelli Tower.
Marketing The Pirelli Calendar is published yearly and regularly features famous actresses and fashion models such as Jennifer Lopez.
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
"Power is nothing without control," is the well known slogan of Pirelli Tyre Company and is featured in numerous television and print advertisements.
Trivia They formerly made scuba diving rebreathers.
Pirelli is the primary sponsor of the Italian football club Internazionale, the Brazilian football club Palmeiras, the Argentinian football club Velez, the Uruguayan football club Penarol and of Maltese club Valletta for a short time. They also sponsor the stadium of English Conference side Burton Albion, as the stadium is located next to a Pirelli factory.
Pirelli also have a major manufacturing site in Carlisle, UK
Pirelli is the only allowed tyre brand in the FIM World Superbike Championship in 2007.
This page is licensed under the GNU Free Documentation License. It uses content from the Wikipedia article Pirelli
Pirelli Tops Off-road Tire Comparison – (source)
Trials Tyres and Tubes etc – (source)
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